9 reasons why your business should be (more active) on social media

If your business is not on social media yet, but you’re considering taking the plunge or are wondering if you should double your efforts, this article is for you! Listed below are nine reasons you should consider putting your business out there. It doesn’t matter if you are running a small local business or a big international company, social media is here to stay, and it keeps growing each day. Take advantage of its popularity and leverage it to grow your business.

1. It’s where your customers are

Did you know that in 20214.48 billion people in the world actively used social media, and the average person spent 2 hours and 24 minutes per day scrolling away? That’s a lot of time!  You should be where your customers are, so that’s the first and the most straightforward reason to get on the social media train. 

2. Establish your brand and raise awareness

To become your customers, people have to find out about your business. Social media helps boost your visibility among potential clients. Think about questions like what is your brand’s story, what message or promise you want to give to your customers, how will they describe your brand, and what will get them to engage? Think about your business goals, choose the best channels, and develop a social media strategy to raise brand awareness. An excellent social media strategy with relevant and educational content will bring attention to your brand, help craft a solid online presence and give it a unique personality. 

3. Build trust by telling your own story

Nowadays, most potential customers do their research online before making a purchase, checking your website, social media, and posted reviews. They need to see recent activity and quick response times to build trust and form a positive first impression. Look for ways to demonstrate your authority and expertise by sharing your business offers and values. There will be a story about your business anyway, either told by you or somebody else, so why not take the wheel and make it a good one?

4. Use it for budget-friendly advertising

Marketing costs can quickly add up, especially when you are a small business owner. However, social media offers many affordable options when it comes to advertising. Social media is a cost-effective way to reach more potential clients. Consider starting with growing your audience on Facebook or Instagram. It is possible to start with a small budget to boost your posts by targeting specific interests or demographics of customers. This is an ideal way to get your posts and products/services in front of your customer’s eyes!

5. Offer quick customer service

As mentioned before, customers often head to your social media pages to gather information about your business, products, and services. If they have any concerns or questions, then they can either voice them on your social media accounts or use the messaging options to get fast responses. You can also use it as a tool to build trust by answering those concerns personally and making use of good reviews. You’d be surprised how quickly an angry customer can turn to a superfan if their problem gets solved quickly and with compassion. 

6. Increase website traffic

Your website is the only channel on the internet that you have complete control over. Your main goal is to get as many people as possible to that site. Social media is a perfect funnel to guide potential customers to your site with valuable, fun, and from time to time promotional content. Remember that really excellent blog post you wrote? Or that new product line that you just released? Promote it on your social media channels! 

7. Build a global business

One of the most significant social media opportunities is the possibility to quickly go global and reach an audience far away from you. It allows you to target people you otherwise could not reach and share your brand across the globe, even to the other side of the world! This offers a massive opportunity for growth for you because new customers on new markets are just waiting to get a hold of your product or service.

8. Analyze, target, and retarget

One of the most important things about marketing is knowing your target audience. Social media can give you the data and help you find out who your potential and current customers are. Analytics provide you the details to figure out the buyer behavior unique to your brand. This, in turn, will help you set up successful targeting and retargeting campaigns for your audience to bring you results.

9. Build a relationship with your audience

Social media allows you to humanize your brand and form lasting relationships with your clients. It has many tools that you can use to build a loyal community and show that you are actively listening to your customers instead of just focusing on sales. Social media marketing that speaks to your audience will attract active and engaged customers. These superfans are a crucial component in making your business a lasting success.

If you haven’t already taken the leap to build a strong social media presence for your business or want to redouble your efforts this year, now is the perfect time. If you’re already killing it, but need more inspiration for posts, then check out our Ultimate Social Media Calendar for 2022 for over 365 ideas and a calendar to help you plan your posts. 

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