Kertu Kollo

AIDA funnel

What is AIDA, and how can it help you improve your marketing efforts? 

Do you ever feel like you’re throwing darts in the dark when it comes to marketing? You’re not alone! Figuring out what works for your business can be a daunting task. But there is one framework that can help make things a little easier: AIDA. AIDA is an acronym for Attention, Interest, Desire, and Action, …

What is AIDA, and how can it help you improve your marketing efforts?  Read More »

Airbnb

From renting an air mattress to 35 billion – the Airbnb story

It’s probably impossible to find anyone who hasn’t heard about Airbnb today. On their platform, a person can quickly and cheaply rent a place for short- or long-term, which is usually a more affordable alternative to a hotel. For a host, the platform offers a good opportunity to earn some extra money from their empty …

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Fake account

5 red flags that it’s a fake account: from Tinder Swindler to Instagram Swindler

It’s probably hard to find someone who hasn’t seen the new documentary Tinder Swindler, which has driven people into a frenzy on the internet. The lead in this story is Shimon Hayut (Leviev), a guy who defrauded millions of dollars from women he met on the dating app Tinder. Tinder Swindler is probably just one …

5 red flags that it’s a fake account: from Tinder Swindler to Instagram Swindler Read More »

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Like most websites, we use cookies to make our site work the way you expect it to, improve your experience on our site, analyze site usage, and assist in our marketing efforts. For more information on cookies, please see our Cookies Policy.