Perfi is an innovative online platform and app that takes the stress out of keeping track of personal finances. It makes it easy to pay all recurring bills simultaneously, track expenses and budget, and get reminders of upcoming due dates. With its unique name (which we helped create!) and unstoppable spirit, it’s no wonder that Perfi is already well-loved by over 30% of households in Lithuania under the brand name Viena sąskaita.
Services
We’ve loved managing Perfi’s social media channels, creating content marketing texts, press releases, SEO-optimized blogs, web banners, tutorial videos, and social media visuals.
Although our friendship goes way back, in 2024, we partnered with Perfi to execute two impactful marketing campaigns that brought in new leads and customers while increasing brand awareness. Our comprehensive approach covered everything from planning and budgeting to detailed reporting.
Perfi’s summer campaign “Sina puhkad, Perfi maksab arved” focused on an all-digital strategy designed to engage audiences where they spend most of their time—online. We created a campaign that used digital ads, social media, and influencer collaborations to boost brand awareness and drive conversions.
For their fall campaign, we chose a more innovative and multi-channel approach. The centerpiece of the campaign was a gamified financial knowledge quiz that educated participants and assigned playful, personalized financial personality types. We amplified its reach with outdoor ads in the heart of Tallinn, banner ads on Estonia’s most-read media platforms, and content marketing articles that reinforced the campaign message and drove traffic.
Our team handled every aspect of the campaign, from creating eye-catching visuals to coordinating ad placements and optimizing the quiz’s user experience. The combination of gamification, strategic outdoor placements, and a strong digital presence increased awareness, brought in new leads, and boosted registrations.
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