If you’re not using testimonials in your marketing, you’re missing out on a huge opportunity to increase trust and conversions. In this blog post, we’ll discuss why testimonials are so important, and how to get them from your clients. We’ll also provide five templates that you can use for your testimonials.
Why are client testimonials important?
Client testimonials provide social proof that you’re a credible and trustworthy business. They show potential customers that other people have had positive experiences with your products or services. In fact, according to Trustpilot, 9 out of 10 customers read an online review before making a purchase. And if those reviews are testimonials, that’s even better. That’s because testimonials are more personal and relatable. When someone reads a testimonial, they can picture themselves in the same situation as the person who wrote it. This is why testimonials can be so powerful in influencing buying decisions.
What does a good testimonial look like?
There’s a difference between an overly pushy and ad-like testimonial and a good testimonial that builds trust with your audience. When writing testimonials, keep the following tips in mind:
– Keep it real! The best testimonials are natural and unscripted. So, avoid making them sound too “salesy”. Don’t try to edit them too much or they will lose their authenthicity.
– Be specific. Generic testimonials are not as effective as specific ones clearly about your product or service and what problem it helped to solve.
– Use first-person. Testimonials written in the first person tend to be more relatable and trustworthy. If you can, also include a photo of the customer.
– Keep it short and sweet: testimonials should be concise and to the point.
How to get client testimonials?
The best testimonials are those that are natural and unscripted. But sometimes, you may need to give your clients a little prompt. Here are a few ideas:
– Send an email after someone has made a purchase, asking them to leave a review or testimonial on your website or social media page.
– Ask customers during or after a phone call if they would be willing to leave a testimonial.
– If you’re meeting with clients in person, ask them for feedback at the end of the meeting, and if they’re happy with the results, ask if they would be willing to leave a testimonial.
– Host a giveaway among your clients where you will give a discount or a product/service in exchange for their testimonials.