Casandra Samuel

UGC

Unleashing the Power of User-Generated Content (UGC): 5 Ways To Use It To Build Trust

In the ever-evolving world of digital marketing, one thing remains constant: the power of word of mouth and, as its extension in today’s world, UGC (user-generated content). This has become a driving force behind successful marketing campaigns, from glowing product reviews to captivating social media posts. And no wonder because  9 out of 10 people […]

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social media posts

How to make your social media posts stand out with hooks, hashtags and call-to-actions?

Creating stand-out social media posts can be a struggle and even then it might not reach a larger audience. However, there are three extra steps that can help you construct your social media posts, drive engagement and reach your desired audience. Make your social media posts stand out with hooks The term “hook” refers to

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