Marketing

Black Friday marketing, shopping cart on black background

The Ethics of Black Friday Marketing: What to consider before participating?

For many people, the end of November marks the beginning of the Christmas shopping season. Thanks to the US, the Friday after Thanksgiving, also known as Black Friday, has become one of the biggest consumer holidays. Even though brands increase their sales and clients get great discounts, Black Friday marketing’s hidden downside is the damage […]

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UGC

Unleashing the Power of User-Generated Content (UGC): 5 Ways To Use It To Build Trust

In the ever-evolving world of digital marketing, one thing remains constant: the power of word of mouth and, as its extension in today’s world, UGC (user-generated content). This has become a driving force behind successful marketing campaigns, from glowing product reviews to captivating social media posts. And no wonder because  9 out of 10 people

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Is there still hope for Twitter? The ultimate checklist for your account

Twitter is the most powerful social media platform to showcase the influence of language in our everyday lives. For a regular Twitter enthusiast, the character limit is set at 280, proving how little we need to say to get the message across. Despite the rumored changes predicted to come after Elon Musk took over the

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free websites

10 Free Websites for Videos, Images, and Illustrations – Your Guide to Content Gold + 5 Tips To Save Money On Content Creation

Eye-catching visuals are an essential part of any successful content marketing strategy. Images, videos, and illustrations can engage your audience, communicate complex ideas quickly, and boost the shareability of your content. But the cost of stock images and videos can add up quickly if you’re not careful. That’s why knowing where to find high-quality visuals

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Get Ready for Youtube Success: Must-Know 12-step Checklist

Originally launched on Valentine’s Day in 2005, Youtube has been operating for 18 years, and predictions state that it will continue to do so for the next ten years at least. There have been talks predicting that Youtube and Facebook will become obsolete by 2030. Yet, no other video-sharing platform like Vimeo or Dailymotion has come

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