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Black Friday marketing, shopping cart on black background

The Ethics of Black Friday Marketing: What to consider before participating?

For many people, the end of November marks the beginning of the Christmas shopping season. Thanks to the US, the Friday after Thanksgiving, also known as Black Friday, has become one of the biggest consumer holidays. Even though brands increase their sales and clients get great discounts, Black Friday marketing’s hidden downside is the damage […]

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Is there still hope for Twitter? The ultimate checklist for your account

Twitter is the most powerful social media platform to showcase the influence of language in our everyday lives. For a regular Twitter enthusiast, the character limit is set at 280, proving how little we need to say to get the message across. Despite the rumored changes predicted to come after Elon Musk took over the

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free websites

10 Free Websites for Videos, Images, and Illustrations – Your Guide to Content Gold + 5 Tips To Save Money On Content Creation

Eye-catching visuals are an essential part of any successful content marketing strategy. Images, videos, and illustrations can engage your audience, communicate complex ideas quickly, and boost the shareability of your content. But the cost of stock images and videos can add up quickly if you’re not careful. That’s why knowing where to find high-quality visuals

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Get Ready for Youtube Success: Must-Know 12-step Checklist

Originally launched on Valentine’s Day in 2005, Youtube has been operating for 18 years, and predictions state that it will continue to do so for the next ten years at least. There have been talks predicting that Youtube and Facebook will become obsolete by 2030. Yet, no other video-sharing platform like Vimeo or Dailymotion has come

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Easy 12-step checklist to get you started on LinkedIn

“LinkedIn? That’s just for networking purposes!” This is what many people believe, however, there is a more beneficial aspect that many companies are missing out on. LinkedIn is THE place for growing your company and introducing it to like-minded people. We’ve put together a checklist that guides you through the process, so let’s get started!

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The Ultimate Guide to Using Instagram for Your Business: An ABC Checklist

Instagram is no longer just a platform where you can share photos of your adorable pets, incredible travel adventures, or aesthetic food compositions. Today, Instagram is one of the most powerful picture- and video-based social media platforms for businesses that aspire to improve their visibility and connect with users. Over the years, Instagram has undergone

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Small Business Owner

How to Start Managing Your Company’s Social Media As A Small Business Owner

As a small business owner, you wear a lot of hats. You’re the CEO, the CFO, the janitor, the receptionist, and everything in between. It’s a lot of work, but you wouldn’t have it any other way. You love your business, and you’re passionate about what you do. But there’s probably one more hat you

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