Social Media

In the ever-evolving world of digital marketing, one thing remains constant: the power of word of mouth and, as its extension in today’s world, UGC (user-generated content). This has become a driving force behind successful marketing campaigns, from glowing product reviews to captivating social media posts. And no wonder because  9 out of 10 people […]

Twitter is the most powerful social media platform to showcase the influence of language in our everyday lives. For a regular Twitter enthusiast, the character limit is set at 280, proving how little we need to say to get the message across. Despite the rumored changes predicted to come after Elon Musk took over the

Eye-catching visuals are an essential part of any successful content marketing strategy. Images, videos, and illustrations can engage your audience, communicate complex ideas quickly, and boost the shareability of your content. But the cost of stock images and videos can add up quickly if you’re not careful. That’s why knowing where to find high-quality visuals

Unless you have been living under a rock, there is a high probability that the word TikTok makes you feel all kinds of ways. If you have downloaded the app yourself, then presumably you have passed all phases from discovery to uncontrollable scrolling to accepting the power of the platform. And if you’re looking for

Originally launched on Valentine’s Day in 2005, Youtube has been operating for 18 years, and predictions state that it will continue to do so for the next ten years at least. There have been talks predicting that Youtube and Facebook will become obsolete by 2030. Yet, no other video-sharing platform like Vimeo or Dailymotion has come

TikTok has had a significant impact on the music industry in a very short amount of time. Musicians and record labels are starting to take notice of the app and its potential to reach new audiences. While there are some concerns about how the platform could be used to exploit artists, most people agree that