Saskia

Logo design Coca cola

Logo Design 101: 5 Reasons You Need a New One and How to Nail It 

A logo is one of the most important aspects of a company’s branding. It’s a visual identifier that helps customers to recognize and remember a business. A well-designed logo can communicate company values, mission, and personality. If your business doesn’t have a logo, or your current logo is outdated, it might be time to consider

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The Rise of BeReal: Is Social Media Becoming More Authentic?

In a world of perfectly curated Instagram feeds and viral TikTok videos, it’s surprising to come across a social media app that is unapologetically real. BeReal is a new app quickly gaining popularity for its raw and unfiltered content. But what is BeReal, and how does it work? Is it a viable addition for brands to add

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The Dangers of Cybercrime on Social Media: 5 Tips on How to Keep Your Accounts Safe

In the age of social media, it’s more important than ever to be aware of the dangers of cybercrime. With so much of our lives and businesses now conducted online, criminals increasingly turn to cyberspace to victimize unsuspecting people. Small business owners are particularly vulnerable, as they may not have the resources or the knowledge

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content marketing

Content Marketing: 4 Reasons Why You Can’t Afford to Ignore It Any Longer

If you’re a small business owner, it’s time to start paying attention to content marketing. In case you’re not familiar with the term, content marketing is the creation and distribution of online material (such as blog posts, infographics, videos, etc.) that is designed to promote a brand or product. What is content marketing? Content marketing

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The metaverse: What is it and why it’s important for business owners and marketers

The metaverse is starting to take shape, and it’s going to change everything. We’re not talking about some far-off future; the metaverse is already here. Virtual reality (VR) and augmented reality (AR) are becoming more and more popular, and as they continue to evolve, the metaverse will become an increasingly important part of our lives.

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